Hokkaido

Hokkaido

Overview & Character

Hokkaido is Japan’s northernmost major island. Vast, sparsely populated in many areas, with dramatic wilderness, colder and longer winters, and strong ties to indigenous Ainu culture. Nature here dominates — volcanoes, hot springs, marshes, boreal forests, coastlines, drifting sea ice in the north — providing a very different Japan experience.

Hokkaido, is a land of wide-open spaces, dramatic seasons, and rich natural beauty. Famous for powder snow in winter, flower fields in summer, hot springs, wildlife, and seafood, Hokkaido offers a unique experience unlike anywhere else in Japan. With fewer crowds, vast landscapes, and welcoming hospitality, it’s a dream for outdoor adventurers and food lovers alike.

Areas of Hokkaido

Central Hokkaido (Sapporo & Asahikawa)
Sapporo, the vibrant capital, is known for its snow festival featuring giant ice sculptures, as well as its beer, ramen, and lively nightlife in Susukino. Asahikawa, Hokkaido’s second city, is famous for its zoo and as a gateway to the Daisetsuzan National Park, the “roof of Hokkaido.” Furano and Biei nearby are iconic for lavender fields and rolling flower hills in summer, attracting photographers from around the world.

Southern Hokkaido (Hakodate & Onuma)
Hakodate blends history and romance with its European-influenced architecture, lively morning seafood markets, and stunning night views from Mount Hakodate — considered one of Japan’s top three nightscapes. The star-shaped Goryokaku Fort tells the story of the Meiji era. Onuma Quasi-National Park nearby offers scenic lakes and volcanoes perfect for hiking and cycling.

Eastern Hokkaido (Shiretoko, Kushiro & Abashiri)
Eastern Hokkaido is wild and remote, with UNESCO World Heritage-listed Shiretoko Peninsula, home to brown bears, waterfalls, and drift ice in winter. Kushiro is known for its marshlands and rare Japanese red-crowned cranes. Abashiri offers drift ice cruises on the Sea of Okhotsk and insights into Ainu culture and history. Lake Akan is another highlight, famous for marimo (green algae balls) and traditional Ainu performances.

Northern Hokkaido (Wakkanai & Rebun/Rishiri Islands)
The far north offers untouched beauty and cooler summers. Wakkanai, Japan’s northernmost city, is the gateway to Rebun and Rishiri Islands, renowned for alpine flowers and views of Mount Rishiri, sometimes called the “Mt. Fuji of the Sea.” This area is also known for fresh sea urchin, scallops, and pristine coastlines.

Western Hokkaido (Otaru & Niseko)
Otaru is a romantic port town with canals, historic warehouses, glassworks, and music box shops. Niseko is Japan’s most famous ski resort, attracting international visitors with world-class powder snow, luxury chalets, and après-ski dining. In summer, the area transforms into a hub for hiking, rafting, and golf.

Highlights & Experiences in Hokkaido

• Witness giant snow sculptures at the Sapporo Snow Festival.

• Ski or snowboard world-class powder in Niseko and Furano.

• Photograph Furano’s lavender fields and Biei’s flower hills.

• Visit Shiretoko Peninsula for wildlife and drift ice.

• See red-crowned cranes in Kushiro marshlands.

• Taste fresh seafood at Hakodate’s morning market.

Food & Drink

Hokkaido is Japan’s food frontier. Its cool climate and fertile land produce exceptional dairy, corn, potatoes, and melons. Seafood is legendary — from crab, scallops, and salmon roe to uni (sea urchin). Sapporo is famous for miso ramen and beer, Hakodate for shio (salt) ramen, and Asahikawa for soy-based ramen. Local specialties also include jingisukan (grilled lamb), Hokkaido cheese, and Yubari melons.

Why Visit Hokkaido?

Hokkaido offers four-season magic: winter sports, spring flowers, summer festivals, and autumn foliage. With its open landscapes, wildlife, hot springs, and culinary treasures, it’s a perfect destination for both adventure and relaxation — and a very different side of Japan.